The heart

of your loyalty program

All our online loyalty programs have a solid foundation: Our in-house developed SaaS-based solution: S7. An online engine with powerful loyalty modules. User-friendly, safe, scalable, and always insight into your customers. On this foundation we build and shape the loyalty program for your brand.

The power of S7 for your loyalty programme

  • State-of-the-art loyalty features

    S7 has everything to get the most out of your customers. From an advanced data module to a gamification engine and analysis dashboard.

  • Powerful 1-on-1 customer contact

    S7 collects customer data and uses it for relevant customer contact: targeted content, responsive direct e-mail campaigns, personal notifications and more.

  • Customisation for your brand

    We work cost-efficiently to compile the best mix from S7. Our large in-house developer team develops your customised programme and integrates it fully in your existing channels.

  • SaaS: unconcerned and all-in-one

    S7 is a service package that guarantees that your loyalty programme operates properly. Excellently hosted and continuously maintained, scalable and with an outstanding SLA.

  • Control over your loyalty programme

    The S7 back-office gives you access to all content and results of the loyalty programme and simplifies amending and adapting it.

  • High-end websites and apps

    S7 is the engine of your loyalty website and app, completely integrated into your brand website and app if you wish and built according to the very latest standards.

Account module

The first acquaintance with your customer takes place via the S7 Account module, which guarantees web accessibility and app-based registration of personal data.

The back-office of S7 shows you all the accounts that your customers create. You see there the complete customer history from creation of the account, redeemed saving codes, orders placed and payments made, to badges won. Everything can be easily viewed and if necessary adapted.

Social login

Make it even easier to participate in your loyalty programme by creating a link with, say, Facebook, Twitter, Google+ and LinkedIn. Customers log-in with their social media account and so do not have to remember an additional password.

social logos

You customer need only log-in once and can then navigate seamlessly between your brand’s existing website and the Magneds loyalty platform. We integrate with numerous systems or develop a tailor-made link.


Data module

S7 ensures safe storage of all customer data, on our own servers in an ISO 27001 certificated data centre in the Netherlands. Never in a Cloud, but in an isolated network that cannot be reached from Internet, so safe for the US Patriot Act. Everything is possible with our data module. All data can of course be linked to your organisation’s CRM system. Daily updates or a quarterly report are also options.


Our security architecture keeps sensitive data (personal data, passwords, payments, coupon codes etc.) strictly separate on our own servers with the latest security updates. The front-facing web servers have access to the Secure Information Exchange (SIX) system with an encrypted connection via a defined API. The authentication token (e.g. password) can only unlock the data of a specific user. So even a hacker with complete access to the web-server can never retrieve data other than that of users currently logged in at that moment.

The SIX system is maintained by a limited number of carefully selected system administrators. The servers all receive the latest security updates. Data leaves the system exclusively via the API, via a secure connection to other ISO 27001 certificated partners (e.g. bulk mailers), as an encrypted back-up, or as a secure, anonymous data dump for test and development purposes.

Two-step authentication

If you wish to restrict access to the back-office of your loyalty programme, we can restrict it to your office (IP white-listing) and/or secure it with a two-step authentication. In addition to the usual password, we send an SMS with a temporary access code, or we make use of an authenticator app on the smartphone.


Special users (such as help-desk employees) can use their authentication token to access information of other users. The number of searches that a special user can do in one day is limited. All searches and adjustments are saved in an audit log, so that this can be checked by management.

Purchasing data

With purchasing data, we analyse the transactional loyalty of your customer. What does your customer buy? How much? How often and where? What category, colour, taste, size? For the retail branch, we link to the most prevalent cash register systems for this data, so that we can reward and immediately communicate based on purchases.

For FMCG brands, we have developed the Unique Product Packing Code (UPPC). This allows us to discover your customer’s valuable purchasing information. From SKU data up to and including the time of purchase. This offers many possibilities for stimulating the desired purchasing behaviour. From increasing purchasing frequency to up and cross sell.

Location data

Via geofencing and beacon technology, we recognise customers’ location and we can stimulate the desired behaviour. You can, for example, reward your customer with a relevant offer if he visits your shop. Or you can provide a welcome message when he attends an event and a poll when he leaves the event.

location data

Viewing and listening data

Your customers can come into contact with your brand not only via touch points on the Internet and via the mobile app, but also via the radio or TV. Using sound recognition, our apps are capable of detecting when your customer hears or sees a commercial. In this way you measure the effectiveness of your radio and TV commercials and you can make a direct reward or special offer.

Interaction data

All your customer’s interactions with S7 are interesting. On which days and at what times does your customer use your loyalty programme? Which pages does he visit then? Which reward items does he view and order? On which links does he click in your e-mails? When does he open your mobile app? We collect interaction data in order to construct customer profiles and thus to communicate relevantly and personally. Those are the most important ingredients for stimulating desired behaviour and for building up a long-term relationship with your customers.

Image recognition

Via the image-recognition technology that we apply in our apps, we can, for example, recognise packaging or advertising (bus-shelters, ads). You can then reward your customer after he has scanned your product with content (a film or article) or benefit (voucher or points).

Sound recognition

Using sound-recognition technology and a patented technique, our apps can recognise what your customer watches on TV and listens to on the radio. We can, for example, use this function to reward customers if they watch your commercial or follow a programme.

Augmented reality

With augmented reality, you project a (moving) digital world on your customers’ smartphones if they ‘scan’ an offline object. You can, for example, project a film or game element onto a package or bus shelter and give your customers a pleasant surprise.

E-mail module

With S7 you make your e-mail campaigns even more effective. Using customer data from the loyalty platform, we can produce targeted communication with relevant, personal mails. Put together responsive e-mail campaigns to segmented customer groups, assess the results in, for example, open and click behaviour and optimise the effect. With an e-mail you can, for example, stimulate a non-loyal customer, activate a saver who has fallen idle, or express your appreciation to a loyal customer.

Personal content

The greater the relevance, the higher the satisfaction and conversion. S7 targets the content on the user profile. If your customer is interested in sport, for example, he will be shown sport-related content after entering a code. From information to saving targets.

Instant feedback after entering a code can motivate your customer in many ways. From the recognition of the product or the service and the appreciation of the purchase or agreement, to the allocation of points and offering surprising communication.


We use the latest techniques to ensure that websites load quickly and feel responsive, such as automated minification/optimisation of HTML, Javascript, CSS, JPEG, PNG, lazy-loading and intelligent caching layers.


1-on-1 notifications at the right moment are very powerful. Via S7 you approach your customers personally with a push notification. For example if there is news or an additional benefit for your customers. Combine this with location via geofencing or beacons, and you make your message even more relevant. In-app notifications can also be used to stimulate your customers. An example of this is a (purchasing) tip or interesting snippet of information after entering a code. Magneds draws up a notification plan, S7 implements it.

Code module

S7 generates Unique Product Packing Codes (UPPC). These are smart cryptographic savings codes containing the encoded SKU, production date, taste, colour etc. These codes are determined based, among other things, on the expected volume, galley proof and a minimal betting chance. The unique codes can be sent fully automatically to the printers on the production lines, in batches to the printer of your packaging or printed on individual stickers. They are the bridge between your offline product or service and your online touch-points and open a world of possibilities. From cross-selling on the basis of sold SKUs to targeted activations on the basis of purchasing time.

Cashback module

S7 makes money-back actions better than ever. Using, for example, barcode scanning and OCR, your customers can more easily take advantage of cash backs and you get more insight and more return from your money-back action for less cost.

Ticket module

S7 generates automatic tickets and vouchers for your events, products or shops. If you wish, in a customised environment or via current programmes with broad scope and many target possibilities.

Shop module

The greatest impulse for customers to participate in a loyalty programme remains the benefits offered by gifts and discounts. S7 has an advanced saving shop module that we customise for your brand and integrate completely in your website and app. The saving shop is linked to many loyalty features, such as e-mail and the rules engine (who clicks where etc.). S7 notifies customers when they have saved enough points for something on their wish list. You can endlessly customise things yourself, for example products, price, bank account, order export, photos, text, delivery costs, delivery conditions, FAQs. S7 makes it possible to completely update and maintain all reward items yourself and also allows the settlement of payments and deliveries.

Coupon module

Digital coupons are powerful rewards in a loyalty programme. Various techniques are possible, such as swiping on location or verification with unique codes. Magneds advises, S7 implements.

Activation module

A long-term programme can benefit from short-term actions. A good activation can give your loyalty programme a successful launch and committed customers can significantly increase the effect of your action. S7 facilitates it. From a welcome bonus to profit actions and sweepstakes.

Gamification engine

Rewarding customers for transactions is only one aspect on the customer journey of your loyal customer. Rewarding for interaction with your brand promotes greater brand loyalty. The S7 gamification engine contains an extensive rules engine with which you can reward your customers in a variety of ways. Several gamification mechanisms are possible. From gaining badges and achievements with associated privileges, to social rewards and level progress. You decide, together with Magneds, which mechanisms satisfy your aims and we make use of S7 to gamify your loyalty programme.

Help-desk module

The S7 help-desk module is very advanced and has everything to allow you to serve your customers to their complete satisfaction. The help-desk provides authorised persons in your organisation with insight into all participants in your loyalty programme and their entire customer history and thus provides you with all the information you need to help your customers via, say, telephone, e-mail and chat. You can also adapt content live, allocate points, merge accounts and more.


Numerous ‘child locks’ and safety nets are built into S7 to help prevent human error. Examples of the security measures are browser cookies with a cryptographic signature to detect changes, two-step password hashing and CSRF tokens. All dangerous content is automatically cleaned from sent data (validation, sanitisation, and escaping output data). Caching of personal data and other sensitive data is automatically prevented. All output is suppressed by default, so that it is not possible for sensitive information to leak accidentally via error notifications or debugging notifications. Developers are forced to use a template engine to display information in a structured way.

Quality & testing

Magneds works according to DTAP (Develop, Test, Accept and Produce). Before your loyalty programme is accepted, all the developed components of S7 undergo strict testing by our QA team for all devices. We also test whether all copy and designs have been implemented according to agreements.


Using analyses and results, we can further optimise the loyalty programme in various areas. Think of A/B testing of e-mail campaigns or running a test of savings effectiveness.


With your loyalty programme, you get access to your own dashboard with a real-time insight into the results of your programme. From the number of sold products to completed reviews and polls and their results. The dashboard gives you all the ingredients for setting a strategy, deploying actions and optimising your programme.

Content Management System

Your loyalty programme can be edited using the very user-friendly CMS in S7. The characteristics: On-site WYSIWYG: you can change live on the live-environment of your site and app or roll out changes in a controlled way every week to production via the staging environment. Other features include drag-and-drop implementation and label and tag management.


The SaaS solution of S7 offers an optimised, scalable hosting environment that runs on Linux and consists of SSL off-loaders, HAProxy load-balancers, Varnish caching proxies, Nginx web servers, Redis and Memcached data caches, both SQL and NoSQL database clusters, Munin and Nagios monitoring. S7 has been specifically designed to be horizontally scalable. This means that our platform can be upscaled without limit and can process millions of visitors.

S7 is completely redundant: each software building block runs on at least two servers with an automatic fail-over mechanism. Connections with multiple Tier 1 carriers, double diesel and battery-supported supplies and redundant network switches ensure that the availability exceeds the Magneds Service Level Agreement (SLA). Even outside office hours, the platform is monitored by a technician and the trouble-shooting service can be reached by telephone.