What we do

We make customised loyalty programmes

Magneds conceives and develops customised online loyalty programmes and savings programmes for ambitious consumer brands. With our loyalty programmes, you get everything out of your customers: more turnover, more contact, more insight.

Customer loyalty from A to Z

We have everything in house for your loyalty programme: from advice and creation to development and partner management. In this way you have one central contact and you keep the impact of the loyalty programme on your organisation to a minimum. We set to work using our own method to get everything possible out of your customers: the Magneds Method.

  • Strategy
  • Concepting
  • Technical execution
loyalty 360
  • Rewards and partner selection
  • Support & hosting
  • Execution & activation

What we do

1. Strategy

A good loyalty concept begins with the right strategy. Magneds works with you to develop the loyalty strategy for your brand. We carefully study the communicative, commercial and data objectives, the competitors, the arena and the technological context. Using this loyalty strategy, we start work on the concept and design process.

  • Loyalty strategy
  • Customer contact strategy
  • Multichannel strategy

2. Concept & design

In this stage, the concept development, your programme is given an idea, a form and a name. And more than that. How do we ensure the best user experience? What is the proper interface? We package everything in a refreshing and persuasive design. Both in looks and in operation. We also think it important to provide the best possible link between touch-points and data-driven communication and sales. For more loyal customers and the best possible result.

  • Concept development
  • Customer journeys
  • Interaction design
  • Persuasive design

3. Technical development

In the development stage, our developers and architects set to work to give the detailed concept its horsepower. We make use of smart technologies and ensure that the architecture is future proof, stable and scalable. Once we are happy with what we have developed - and more importantly, if you are satisfied as client - we go live!

  • Setting up SaaS solution
  • Customised solutions
  • Setting up and managing database
  • Quality assurance

4. Running

The big advantage of an online loyalty platform is that we can constantly monitor it and adapt it. We keep an eagle eye on the performance of your platform, always looking for ways to improve it.
Your loyalty programme is an effective communication and sales channel with many possibilities. Magneds works with dedicated teams who help you with the management of your platform and with everything else involved. From e-mail marketing and analysis, to putting together rewards and recruiting new partners.

  • Data analysis and dash-boarding
  • Partner selection and management
  • Emailmarketing
  • Projectmanagement
  • Hosting

5. Keep things attractive

A consumer has ever-higher expectations and constantly embraces new techniques. We help you make your loyalty programmes or campaigns more attractive and keep them attractive. We do this on the basis of data analysis, which allows us to know your customers better and thus optimally influence their behaviour. In addition, we make use of the latest marketing techniques and appropriate rewards. Our aim? To gain a place in the hearts and minds of your customers, in order to make constant improvements to the results of your programme or campaign.

  • Redemption possibilities
  • Campaign management

S7: the heart of your loyalty programme

All our online savings and loyalty programmes have a solid foundation: our own in-house developed SaaS solution: S7. An online engine with powerful loyalty modules. User-friendly, safe, scalable, and always insight into your customers. On this foundation we build and shape the loyalty program for your brand.

We and our partners work according to the ISO 27001 standard.